CHARITA
KOTIAN
Brand & Media Marketing
I build brandspeoplenotice.
Good brands have a story.This is a little of mine.
02 / MTV India2016—2017Jul 2016—Mar 2017
Marketing InternTHE ATTENTION YEARSMy first real
My first real
lesson in
attention.
Speak the language of your audience, or they simply won't listen.
YOUTH CULTURESOCIAL MEDIAEXPERIENTIAL
LESSON NO. 01LOVE
SCHOOLLove School · campaign artworkASSET TO COME ↗
a little louder,SCHOOLLove School · campaign artworkASSET TO COME ↗
a lot more human. ↗
MTVINDIA
03 / Disney Star2017—2018Mar 2017—Aug 2018
Marketing AssociateON AIR STAR PLUS & HINDI MOVIE CLUSTERCH. 03
Millions of viewers.One question.How do you make
them choose you?
Movie premieresTentpole showsIPLDigital campaignsMarketing strategy
2017 / GOLD ↗
National Awards for Marketing Excellence
Best Use of Twitter — Jolly LLB2017 / SILVER ↗
Prime Time Awards
Star Gold Select Channel Launch
04 / Mondelez / Wavemaker2018—2021Aug 2018—Jun 2021
WAVEMAKER
Business Manager — MondelezTHE ART OF ORCHESTRATION
MEDIAAUDIENCEBUDGETONE
connected
IDEA.
connected
IDEA.
The job wasn't buying media.
It was making everything work together.
FROM MEDIA PLANS TO MOMENTS PEOPLE REMEMBER.Cadbury Purple Heart · Oreo Dipped Cookie · Bournvita
05 / Škoda / PHD Media2021—2025Jun 2021—Jun 2025
ŠKODA
PHD Media
Group Head Media
This wasn't just another campaign.
I helped build the story of a brand.
Drive Stories · Explorations · Name Your ŠKODA
LAUNCH✳
A NEW CHAPTER. A DIFFERENT KIND OF DRIVE.
KUSHAQ
SLAVIA
KYLAQ
KODIAQ
06 / Selected work2021—2025Ideas out in the world
Ideas with
a life outside.
Selected work.
Made to find its people.
EXPLORE THE CAMPAIGNS ↙
07 / Rohtang2021—2025Škoda era · Taking it higher
13,000+ FT
WHEN THE LANDSCAPE BECOMES THE CANVASROHTANG
ROHTANG
PASS.
+
3D MAPPING
Projection film
a bigger stage.
08 / Škoda recognition2021—2025Including the 2023 awards
Turns out, other people
noticed too.
ŠKODA GLOBAL
✳ABBY AWARDS
MULTIPLE WINS
✳MADDIES
2023
✳INDIAN CONTENT &
MARKETING AWARDS
✳Big team efforts.
09 / Jeep & Citroën / Stellantis2025—NOWJul 2025—present
Stellantis IndiaBrand Manager — Jeep & CitroënFrom strategy
From strategy
to screen.
Brand strategy, campaign development and media for Jeep & Citroën. Taking ideas from consumer insight and briefing through creative development, production and market execution.
JEEP × CITROËN
JEEP / CITROËN / BRAND / MEDIA
INSIGHT / CREATIVE / PRODUCTION / MEDIA
Strategy, scripting, shoots and social amplification. AI-enabled visual assets open up new possibilities for campaign development.
10 / Jeep2025—NOWStellantis India · Jul 2025—present
JEEP / STELLANTIS INDIAThe work behind
The work behind
the badge.
My Jeep My City · Camp Jeep · Meridian Track Edition · Wrangler Mojito · 85th Anniversary
AI-ENABLED CREATIVE / CONTENT / EXPERIENCES ↗
11 / Citroën2025—NOWStellantis India · Jul 2025—present
CITROËN / STELLANTIS INDIAMaking the brand
Making the brand
show up.
Basalt X · Aircross X · C3 X · Shift into the New
Bigg Boss · India’s Best Dancer · Zee / Sony properties
12 / Growing together2016—NOWCareer recap · From doing to leading
01
Marketing Intern
MTV India2016—201702
Marketing Associate
Disney Star2017—201803
Business Manager
Mondelez / Wavemaker2018—202104
Group Head Media
Škoda / PHD Media2021—202505
Brand Manager
Jeep & Citroën / Stellantis2025—present2016Bachelor of Mass Media (Advertising)University of Mumbai
2022PG Diploma in Marketing ManagementNMIMS
Growth stopped being about doing more. It became about making more happen.
Somewhere along the way, it became about helping teams do
better work — together.
STRATEGYCREATIVEMEDIAINFLUENCERSCLIENTSPARTNERS✳
13 / What stays with me2016—NOWLessons, still learning
NOTES TO SELFTen-ish years taught me
WORKING THOUGHTS
Ten-ish years taught me
a few things.
WORKING THOUGHTS01
Strategy without creativity gets ignored.
↗02
Creativity without strategy gets expensive.
↔03
Great brands don’t interrupt culture. They earn a place in it.
✳04
The best media plan starts with people, not platforms.
◎14 / Outside office hoursNOWThe person behind the work
Okay. Enough
about work.
Here’s the bit that doesn’t fit into a media plan.Scroll around. There’s more to me than decks. ↓
☼PERSONAL PHOTO
TO COME
TO COME
Currently obsessed with
01 / A LITTLE OF ME↗PERSONAL PHOTO
TO COME
TO COME
Places I've travelled
02 / A LITTLE OF ME♡PERSONAL PHOTO
TO COME
TO COME
Things I'll always say yes to
03 / A LITTLE OF ME◎PERSONAL PHOTO
TO COME
TO COME
My camera roll
04 / A LITTLE OF ME✳PERSONAL PHOTO
TO COME
TO COME
Outside office hours
05 / A LITTLE OF MEcoming soon ↗
15 / Contact2026 →To be continued
MTVDISNEY STARMONDELEZŠKODAJEEPCITROËNcampaignspeople
CHARITA
KOTIAN
10+ years.
A lot of brands.
A lot more stories.
And honestly? I’m only getting started.